Archive for January, 2010

iPad: The First Reviews Are In

Saturday, January 30th, 2010

Apple’s new iPad comes fully customized: There is a review for every taste, from Rave! to Bah, Humbug! For Slate’s Farhad Manjoo the iPad is ‘the computer I’ve always wanted.’ To Adam Frucci of Gizmodo it has ‘backbreaking’ shortcomings, and after listing eight things to hate about the iPad he added three more.

Rachel Mets of Associated Press declares that the iPad is more than just a bigger iPod Touch. Meanwhile Ryan Kim of the San Francisco Chronicle says, ‘You mean it’s a big iPod Touch? Basically.’ Which, Kim adds, is just fine.

As noted previously in this blog, there is a long back story to the iPad, an industry fascination with devices – call them slates, tablets, or now presumably pads – that are bigger than a smartphone but smaller than a laptop. Michael Malone of ABC News calls it a Holy Grail quest, even speculating that this size corresponds to a deep rooted human impulse going back to the first data processing technology, the Sumerian clay tablet.

Opinions on the iPad may be all over the map, but digging a bit under the surface reveals a pretty consistent underlying topography. Love it or hate it, the reviewers identify much the same strengths and weaknesses. The differences in opinion come from how they weigh them.

The iPad is not ‘a computer.’ It runs a version of the iPhone operating system, and like the iPhone it completely hides the file structure from the user. If you like simply using a functionality with a minimum of fuss that is a plus; if you like knowing where your content is, and being able to move it, this hidden-ness will be a minus.

Likewise, all reviewers seem to agree that Apple has not solved the keyboard problem. If you only expect to use it to send the occasional instant message or tweet, this won’t be an issue, but if you want to write paragraphs, this is probably not the device for you.

Put another way, based on the early reviews the iPad is a good device for consuming online media while on the go – reading the news or an e-book, surfing the Web, watching video, and the like. But for interacting with online content – playing with it, mashing it up, creating it – the iPad’s limitations are more serious, perhaps fatally so.

In short, if you wish your iPhone had a bigger screen, the iPad may be what you are looking for. If you wish your laptop were lighter and easier to carry, it probably is not.

iSlate?

Tuesday, January 26th, 2010

Update: As it turns out, it’s the iPad. Isn’t that awfully close to ‘iPod?’ Farhad Manjoo raves about it at Slate, but even he admits that it isn’t suited to typing much more than a tweet. Does it matter? We’re about to find out.

[Original post]

Steve Jobs knows what I am thinking: Does the world really need a tablet computer? The idea has been around forever in geek years. Jobs’ former nemesis Bill Gates predicted in 2001 that tablets would be the most popular type of PC within five years.

We are still waiting for them to break the 1 percent barrier, but the wait could be over tomorrow, when Apple is expected to make the public launch of its tablet, rumored (by Slate magazine) to be the iSlate.

So, does the world really need a gadget that is too big for your pocket or even your purse, but too small to have a true keyboard? Steve Jobs knows that my opinion doesn’t matter, since I’m not a mobile device user and don’t own iAnything. I’m not the target market.

The consensus seems to be that no, there really isn’t much market out there for a tablet computer – but Apple will probably manage to create one. I have to agree with the conventional wisdom.

The Apple mystique has always eluded me, but there is no doubting that it exists. The iPod transformed music listening, and the iPhone is transforming the way we think about smartphones, so no one will be surprised if Apple also transforms the way we think about tablet PCs.

They have a rare talent for guessing what consumers will like, and they certainly have everyone’s attention. I wouldn’t want to bet against them.

Tech Geeks Lending a Hand in Haiti

Monday, January 18th, 2010

An article by Bob Pool in yesterday’s Los Angeles Times brings one small bit of positive news about Haiti. Groups of volunteer ‘techies and geo-geeks’ from San Diego to London are building quick, simple mapping tools that can be used from cellphones, to help rescue and recovery workers make their way around Port au-Prince.

This is the flip side, so to speak, of all those news stories about 100,000 apps in the Apple App Store. Most of them are no doubt pretty frivolous, and those of us involved in the tech industry in whatever way must sometimes feel as if we are in the toy business. And not infrequently we are.

So, from more then one perspective, it is good to see how this technology and the people who create it can make a real difference in one corner of the world.

Portability and Playing Around

Thursday, January 14th, 2010

Farhad Manjoo of Slate is an insightful observer of the tech scene, but in writing about tablet computers a few days ago he made two odd statements.

A remark about ‘reading the New York Times online,’ seems like a journalist’s rather wishful ideal of online reading habits. As I noted a couple of posts back, online reading habits (at least mine) do not show much brand loyalty, instead following links outward to other sites. If a site doesn’t have those outbound links, no problem: Google does.

And, says Manjoo, a decade ago ‘a computer was something you used at the office or for schoolwork, not to goof off.’ But one of the first surprises I had when I went online in the mid 90s was that forum traffic was highest during working hours, lower in the evenings and on weekends. People might have gotten their computers as business tools, but were goofing off on them plenty.

Really what Manjoo is arguing is that the way we goof off on computers is changing – that with YouTube and ebooks, computer goofing-off is becoming more like TV, a couch potato activity. (The TV marketing euphemism is ‘lean-back.’) So who needs a keyboard or mouse?

The flip side argument is made by Kathy Sharp in OMMA, writing about interactive TV ads. ‘Somehow it was always assumed,’ she writes, ‘or perhaps just fervently prayed for, that the Internet would simply turn into a TV with keyboard.’ Instead, as the wall sized screen gets an Internet connection, TV is becoming more like the Internet.

What does this mean for the future of notebooks, netbooks, and other devices bigger than a smartphone and smaller than a full laptop? Portable devices are always going to pose a tradeoff between two different meanings of ‘handy’ – easy to carry around versus easy to manipulate.

The classic desktop and the smartphone mark the two endpoints. What goes in between is still being worked out, and will depend less on technology than on user habits and preferences. But I suspect that we will want to interact with our toys, big or small, more rather than less, and the most successful design innovations will reflect this.

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