Archive for March, 2010

Paper Savers?

Wednesday, March 31st, 2010

From Jack Shafer, appropriately enough at Slate, comes a splash of cold water on the newspaper industry’s hopes of being saved by tablet devices.

Says Shafer, no matter how we get online we end up on the Internet. And once there we’ll surf it; we won’t be kept on the reservation of apps that only take us to one website.

Not so coincidentally, Ryan Kim reported at SFGate last week that HP’s tablet device, due out this fall and also called Slate, will be a computer running Windows 7.

In the Apple-verse of the iPad nothing could be more un- sexy, but like my good old QWERTY keyboard there is a lot to be said for a familiar interface, one  I already know how to use.

Mobile access is different, yes; more spur of the moment, fewer extended sessions. Much of the time we just want handy access to a few services – mail and messages, driving directions or bus connections.

Businesses love the idea of a simplified, app-ified online experience, a virtual mall where they get to choose your menu of choices. And sometimes this is convenient.

But we have seen this video before. The multi-use personal computer and the full Internet will always win against specialized devices and restricted access, whenever they are in the game at all.

‘Just a Big iPhone?’

Sunday, March 21st, 2010

That is the question that Cameron Daigle, Jamin Guy, and Mark Rowan ask in a very sharp, well thought out, and highly entertaining little presentation I stumbled across. Follow the link for their answer, and to see the whole thing.

Meanwhile, by way of a spoiler space, Michael Copeland of Fortune says that ‘the iPod changes everything.’ Yeah, that is what everyone is saying, but Copeland gives it a new twist and a new term.

One more thing he sees the iPad as driving is the ‘app-ification’ of software – away from traditional do-everything packages (think Microsoft Office) to small apps for specific purposes.  Says Copeland, we ’snack’ on apps now, using them and discarding them casually.

(Doesn’t that sound like how people use traditional print newspapers? Today’s news, tomorrow’s swatted fly. No wonder the newspaper business has hope for tablet devices!)

And now, spoiler time. Is the iPad just a big iPhone? No. The iPhone is just a small iPad (that makes phone calls).

Ziing!

iPad: The Truth Comes Out

Saturday, March 13th, 2010

Lots of items cross our desk. One of them, by Dan Moren at MacWorld, hands out some Official Dish from Apple about the iPad.

You can follow the link to read about ‘groundbreaking’ data plan options, and various nifty features. But one item jumps out, made a subtitle so you won’t miss it.

‘Reading is fundamental,’ says Moren, and with that the light of comprehension dawns. Everyone wondered what exactly the iPad really is. Now we know.

The iPad is, at bottom, e-reader, just packaged in with music, a way to go quickly online, and video if you decide you just want eye/brain candy. It’s a compleat e-reader.

The cult of Apple can get annoying, but Steve Jobs is really, really sharp.

From Mobile to Media: Two Quick Shots

Friday, March 5th, 2010

It sounds like a joke, or a scene from a TV (or perhaps YouTube) skit about our wacky modern world – shoppers inside a store using their smartphones to look up product information or comparison shop. Especially when it is a wine merchant, some snark is hard to resist.

But it is a hot new trend, says Bill Siwicki at Internet Retailer, and the merchants are jumping onto it. As usual there is a big generational divide; a quarter of mobile phone users under age 45 used their phone while shopping in a store; fewer than one in 10 older users did so.

Middle-aged fogie though I am, phone-a-friend (or product review site) while shopping makes a lot of sense. The only reason we weren’t doing it before is that we didn’t have the right gadgets. And now we do.

On another front, we all know that newspapers are hurting, and they do not suffer in silence. A whole genre had emerged decrying the death of newspapers and worrying about the future of news.

The worries won’t be eased by a new Nielsen survey reported at SFGate.com (the San Francisco Chronicle website). Internet users, especially in North America, are a tough sell when it comes to paying for news content.

But the same study shows that people are a good deal more willing to pay for movies, music, and games (and professional quality video, but not the user generated kind). The Kindle shows that they will also pay for books.

It seems that people are willing to shell out for content they regard as individually distinctive. If you want a particular song, or a particular book, you’ll pay for it.

The problem for newspapers is that people usually don’t care about a news story for its own sake – its sparkling style or dramatic mood – the way they care about a book or movie. They just want the news, and understandably regard widely available information as a commodity.

No, this does not lead me to a magic solution, but understanding the source of the challenge is a decent place to start.