Why are corporate execs nervous about social networking, but adopting it for their firms anyway? What is small interfering RNA, and why has it sent Big Pharma scooping up startups in a costly hunt for a ‘magic bullet?’ If you are in the global tech industry, or interested in technology, these are things you’d like to know – and may be things you need to know. But finding out about them isn’t always easy.
When it comes to the tech industry, Google can be a hall of mirrors. A few big stories break through into the mass media for a day or two, but blink and you’ve missed them. Some stories fascinate the media – Twitter comes to mind – but you won’t find out what is going on behind the scenes. Most of the real tech news is covered in the trade and tech press, and covered in greater depth, but keeping track of it all is hard.
To make it easier, we at TecTrends / Information Sources follow more than 175 magazines and journals, from Business Week and Scientific American to specialist publications such as Internet Retailer and Genetic Engineering and Biotechnology. We go through them and pick out the most important and interesting articles to highlight and summarize, so you won’t have to. (TecTrends Reporter provides in-depth coverage for professionals, at a pretty modest charge.)
Now we are launching a new service, TecTrends Monitor. In reading the tech press I see patterns, trends that run through multiple articles and publications. When half a dozen articles on the same topic show up on my desk, that’s a story in its own right. Is it just a fad? Maybe. Or maybe it’s a tipoff to the Next Big Thing. My goal, as the Official TecTrends Blogger, is to give you a running view of these trends as I see them – what the trade press is talking about, and why.
Like the tech press, blogs are a fast moving target, and this one will evolve as it goes along. That is part of the beauty of blogging (as I have found out with my personal blog). Another beauty of blogging is comments, and your comments and observations are invited here. I hope that TecTrends Monitor will foster an online community of people interested in technology and the tech industry, and become a gathering place for ongoing discussion.
Although this blog is supported by TecTrends, like any blog it is something of a personal adventure. All opinions here are my own (or those of other bloggers and commenters), and do not represent the views of Information Sources and TecTrends.
And with that, welcome to TecTrends Monitor. Watch this space!