Unlike Moliere’s middle class gentleman, who spoke prose all his life without knowing it, I’ve only been networking online since 1993 without knowing it. I was a regular in the salad days of Compuserve forums, then a regular in other groups, a frequent blog commenter, and in due course started a blog of my own, Rocketpunk Manifesto.
When I started hearing about ’social networking,’ I had only a vague notion what it meant, and what I knew of it seemed fairly irrelevant. You don’t really care what music I listen to, the same old MOR I was listening to when rockosaurs roamed the earth.
My wake up call came last June, when my blog readership abruptly jumped from a couple of hundred monthly unique visitors to a thousand. Google Analytics told me why: The guy who runs a respected space and science fiction site linked a blog post of mine on his site’s Twitter feed and Facebook presence.
In the cattle rancher’s language of marketing, Twitter and Facebook were driving readers to my site.
This tipped me off to the power of social media, but at the time gave me no reason to follow suit. The Atomic Rockets Twitter feed was bringing me more attention than any feed I could put up, since only people reading my blog would know or care about it.
Anyway, my first job was to keep the content coming, so the people ‘driven’ to my site would come back on their own. That went double for TecTrends Monitor, only launched last summer and in need of a proper archive of content.
Now both blogs have matured to the point where adding more channels to reach potential readers seems like a productive idea. And I will duly be exploring Twitter and Facebook to see how to make best use of them.
Yes, this is going boldly where millions have gone before. But I’ll provide some travelogue along the way, on the chance it will be helpful to any of you who, like me, wonder how to get the most use out of this technology.